What did NetEase Cloud Music do to enable it to break through the competition in the red ocean of online music market? This article discusses the two dimensions of "function" and "marketing", let's take a look. " We have no way to eliminate loneliness from the root, but we can make loneliness less monotonous " - Li Yin of NetEase Cloud Music mentioned when sharing the Hangzhou subway advertisement that sparked a topic 1. The Hundred Schools of Thought in Online Music Around 2004 , everyone .
The main way to listen to music was through cassettes or TV and radio. The player that was originally used to listen to English cassettes was mostly used to play Jay Chou or Andy Lau. The Internet was not yet fully number library popularized at that time, so there was no situation where multiple online music companies competed. Soon, MP3 and MP4 gradually entered our lives. Downloading songs from the Internet to MP3 became the choice of more people. as network facilities were further improved, Kugou Music, which was launched earlier and featured a large number of songs.
Ushered in a period of development dividends and quickly accumulated a large number of users. After that, various online music services took turns to come on the stage. It can be said that around 2010 , it was an Internet music festival in the PC era. The development process of China's online music industry from 1999 to 2016 In 2013 , Ding Lei, who originally wanted to start a record company, entered the market with NetEase Cloud Music. What did NetEase Cloud Music do to become popular in the fierce competition in the music market and become the common NetEase Cloud Music? We understand NetEase Cloud from two aspects: "function" and "marketing".