10:00h – 10:45h. Round table. How to optimize customer acquisition through different sales channels.
This panel will be moderated by Adrián Aira , CEO of the Marketing4eCommerce Academy . In it we will be able to learn about the best practices to attract customers through different sales channels at a time when omnichannel is on everyone's lips. To debate and learn about it, we have the presence of María Serrano , from Marketing at Allzone ; Jordi Tomás , CMO of Saba, and Carla Tarrés , CEO & co-founder of Hanaley .
10:45h – 11:15h. Conference. How to optimize your product listings on Amazon to sell 20% more.
At this conference we will have the presence of two members of the Optopus team , the agency specialized in advanced optimization and improvement solutions in digital points of sale at an international uganda number data level. Silvia Aguilar, CEO and Creative Project Lead and Saida Antrás , Digital Product Lead and Amazon Specialist , will be in charge of explaining the keys necessary to increase sales in your eCommerce.
11:15 a.m. – 12:15 p.m. Coffee Storm
12:15h – 13:00h. Round table. B2B ecommerce: the next big wave.
After a well-deserved break, we continue the day with this round table in which B2B eCommerce and its promising future will be the protagonists. To do so, we will have the presence of Alberto Rodríguez , CMO of Logiscenter ; Victor Sierra , Global Digital Activation Manager of Cosentino and Carlos Revilla , EMEA B2B eCommerce of Roland DG. All of this will be moderated by Ramon Montanera , Data Strategy Director of Elogia.
1:00 p.m. – 1:45 p.m. Round table. How to rely on offline to scale digital businesses.
As we have said before, omnichannel is a recurring theme in the eCommerce sector, so we will talk with Carlos Andonegui , General Manager of Vinopremier; Marta Castillo, Head of Brand and Marketing Spain at Backmarket, and Josep Casas , CEO of Food for Joe , about the challenges of moving from online to offline. As well as the differences between having your own store or opting for wholesale. This panel will be moderated by Cinzia Barberis , Head of marketing & communication at Naiz Fit.