By Francisco Torreblanca
www.franciscotorreblanca.es
ANDRemarketing is a digital marketing strategy that is based on reconnecting with users who have previously interacted with a brand, website or content. This is achieved by projecting advertisements specifically focused on these users on different online channels. These channels can be websites, social networks, emails or mobile applications, among others.
The key to remarketing is its ability to reach an audience that has already expressed a prior interest in the products or services. By targeting this group, we can significantly increase the chances of conversion, since we will be targeting an audience that is already familiar with the brand.
Remarketing benefits
Benefits of remarketing
Tips to optimize your remarketing strategy
Why remarketing is essential in today's digital marketing
Remarketing benefits
To highlight the value of this digital marketing belize number data strategy, we are going to list some of its main uses.
1. Recovering lost users
Given the vast amount of content available on the web, it is easy for users to become distracted or sidetracked before completing a purchase or conversion. In this sense, remarketing offers a valuable opportunity to win back those users who, for whatever reason, did not complete the desired action on their first visit.
Example : A user adds a pair of sneakers to her cart, but does not complete the purchase. In this case, the brand can implement dynamic ads that show the same model of sneakers that she left in her cart. These ads can appear on social media, other websites she visits, and in her email inbox.