By definition, transmedia advertising is a type of advertising in which different media are used to transmit a message, generating greater reach and connection between them.
As an example of transmedia action, the agency Contrapunto tells in a YouTube video how it carried out Lidl's advertising campaign for Christmas 2020. A trailer was used to generate suspense, and a 2-minute television advertisement. Finally, they released a 6-minute short film in which a rapper's music video appeared for just a moment, which could later be seen in full on YouTube as part of that same campaign.
Each character in the short had their own individual story that bolivia number data evolved on other digital channels, adding information to the original story. This campaign achieved 65 million impressions, making it one of the most successful for the supermarket chain.
Transmedia Campaigns - LIDL Case 2020
Another example is the advertising campaign that Canal+ launched in 2014 to promote the fourth season of Game of Thrones, whose slogan was “If you live it, it’s true .” In it, the map of Spain was transformed into 19 kingdoms, giving rise to an online game that united fiction and reality. In addition, a web series was launched, as well as an advertisement and activities to do with the followers of the series. Everything ended with an event in Madrid in which the winner was crowned king of the 19 kingdoms.