By Rafael Sotelo
ANDThe world of marketing is full of various terms created to define the different phases and aspects of this business tool. Generally, as this is a field in continuous evolution , these terms are constantly changing, with some becoming more current than others over time. One of the most present concepts, since its first mention in 1898, is the marketing funnel or sales funnel .
This concept refers to the visualization of a logical sequence of steps through which users can complete a purchasing process . It covers everything from the first interaction, where the customer's attention is finland number data captured, to the final phase, where the process is completed with the acquisition of a product or service. But what makes the term funnel so important in marketing that it has been around for more than 100 years?
In this article, we will discuss the historical importance of the sales funnel and how it has been modified and supplemented over time to adapt to an ever-changing environment. Furthermore, at the end of the article, we will dive into the crucial relationship between CRMs ( such as Bitrix24 , Pipedrive, Hubspot) and this evolution of marketing, revealing how these tools have transformed the way companies manage their customer relationships. Join us on this journey through the history and future of marketing!