answer. To attract attention when there are so many offers, you have to create campaigns that attract attention, that stand out . Of course, you have to take into account more parameters; a brave and good idea, added to a correct calculation of the maximum costs of activating the promotion , has more chances of working.
An example that was given to us was the case of Colvin , the eCommerce store that delivers flowers and plants, and its campaign “Unfaithful to Valentine’s Day”. This campaign proposed celebrating honduras number data this date, having as its motto to celebrate that love transforms in different ways. The idea was to be unfaithful to Valentine’s Day by giving flowers or plants in another way. The promotion was active days before and after February 14th.
Promotions are much more than a sales tool, they are a tool for creating a brand, generating content from users, etc.
Promotions should no longer be seen as an exclusive issue for the sales department but rather as a team effort by all areas of the business.
Numbers are important for a promotion to work, but so is creativity. And increasingly so.