By Daniela Carrasco
Marketing4eCommerce Editor
PFor any business, connecting with customers is essential, which is why increasing conversion rates and establishing strong relationships with your prospects cannot be overlooked. This is where lead nurturing comes into play, a marketing tactic that involves nurturing and strengthening relationships with potential customers throughout their purchasing process by providing valuable and relevant content at different stages, from awareness to the purchase decision.
By sending emails, posting on social media, and other means, it is possible to keep potential customers interested in products and services. A study by the Content Marketing Institute revealed that 68% of B2B iceland number data marketers successfully establish relationships with their subscribers and leads through this strategy, with email being a popular way to send specific content tailored to the different stages of the leads’ purchasing process.
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7 steps to structure a lead nurturing campaign
Structuring an email lead nurturing campaign involves several key steps to cultivate relationships with your prospects and guide them through the buying process: