All of this brings us to the second sub-theme of this paragraph: “the right people” .

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Keep this in mind, because it is a really central point for social media marketing in the sports sector. It involves two sides: that of those who "launch the messages" (therefore the brand and its testimonials) and that of those who "receive them" (the public, the target, the fans).

The first aspect includes the ever-increasing importance of influencers , who can be stars of the caliber of Cristiano Ronaldo (to give you a measure, Ronaldo has over 241 million followers on Instagram; Juventus, the team he plays for, stops at 43 million; Nike, one of the brands for which the footballer is a testimonial, has “only” 122 million followers). But they can also be “ordinary mortals”, with a very specific, active and loyal audience: they are the so-called micro-influencers, a constantly growing phenomenon , to keep an eye on.

The theme of the “right people”, however, is also central to the exact argentina phone data opposite side: that of the public. In fact, on social networks, you can collect enormous and in-depth quantities of data on your fans ; where they live, how old they are, what their preferences are, their behaviors, their needs. In short, social networks are a very precious reservoir of Big Data ; by collecting and analyzing them, brands in the sector can really get to know their target, they can segment it into increasingly limited clusters, so as to hit each of them with “tailor-made” communications and operations (for further insights on the role of Big Data in the sports sector, we refer you to our previous article ).