Digital tourism influences analog tourism

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In other words, what was once the old analog word of mouth has been replaced by a digital word of mouth that is in some ways much more effective . In fact, it has been demonstrated by Oxford Economics , the independent research and analysis company founded by the University of Oxford, that TripAdvisor is absolutely capable of influencing a good part of the activities that travelers carry out . Just think that already in 2017 this platform played a fundamental role in increasing the number of trips, pushing tourists to spend 15% more , thus moving an amount equal to 80 billion dollars towards this sector, to the point where today it has almost more than a million reviews.

In addition to TripAdvisor, there are many other examples that can be given to armenia phone data understand how the relevance of digital tourism is not limited only to the economic aspect. On the contrary, digital tourism is even able to modify and influence the geography and routes of so-called "analogue" tourism . One of the most illuminating cases is that of Instagram .

Posting photos, selfies and stories of your vacations and trips has become a summer ritual that few people can escape anymore. Over time, what can be considered a simple pastime to share your experiences with friends has transformed into something more: Instagram, in fact, has become a real "catalog" of trips to choose from . Among other things, a catalog with a formidable ability to influence users in the choice of their next destinations .