A website helps you market yourself

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In terms of expenses, content can be more cost-effective because Google rewards provide value. Therefore, your web pages will rank higher in the SERP, ensuring a steady flow of traffic without much effort. 

For example, you will have to spend money to keep your ads running continuously with PPC advertising. Once your budget is exhausted, your ad will disappear, as will your traffic.

12 70% of consumers want to learn about products through content rather than traditional advertising 
Again, this is a matter of trust. People are often bombarded with ads that scream “Buy me!” and would rather read content that provides value and helps them make a wise purchasing decision. 

However, that doesn’t mean your content should revolve solely around highlighting the benefits of your products or services. Most of the time, you’ll want to offer blogs that actually help your audience save time and money, such as how-to guides. 

Stick to the 80-20 principle as a general rule. 80% of your content should focus on providing value to your readers, while the rest can be promotional. 

This way you will be able to gain the trust of your readers and convince them to opt for your products or services without being too intrusive. 

13 68% of
Besides blogging, publishing case studies is another effective way to gain the trust of your audience and increase conversions. 

This is because they allow people to know the details of your work and give them the opportunity to evaluate whether your products or services are worth it. 

Two people are seated at a table with laptops, engaged in discussion, viewed through a glass partition.

Plus, case studies are niche-specific, which means you’ll attract qualified leads that don’t require a lot of nurturing. 

Finally, case studies can be a great resource for repurposing content. You can take specific parts of your case study and turn them into videos, blog posts, podcasts, etc. 

Takeaways 
All in all, these were some statistics that hopefully gave you an idea of ​​what your digital strategy will look like in 2022.

Remember that audience segmentation and A/B testing are essential in email marketing. 

With social media marketing, consider shifting your content vietnamese offer towards short-form video creation and make sure you engage with your audience regularly. 

With mobile traffic higher than ever, optimizing your SEO strategy for mobile is crucial, both in terms of your website design and your keyword strategy. 

Finally, don’t forget about content. It’s a great way to build a strong relationship with your visitors and also improve your rankings.

That said, take the time to understand your target audience, emphasize quality, and provide valuable information.  A consultant is an expert in a particular field who works by providing valuable solutions and information to people for a fee. Consulting firms help entrepreneurs and investors realize their dreams by providing them with specific advice that helps them move forward.

To be more beneficial to the people, a consulting firm should have a well-designed and fully equipped website depending on the field of consulting it serves.