How long does online users' attention span last?
Image from Telegraph.co.uk
We’ve already said that using images, short dbtodata sentences, bullet points, and easy-to-scan subheadings are the best practices for SEO copywriting. Engaging your readers and keeping them on your site for as long as possible has to do with the degree of engagement of a text.
There is no golden rule for making a text engaging. There are thousands of techniques, from storytelling to PASO formulas . A not very used technique that SEO copywriters can use in their content is that of the so-called "open loops", or moments of suspense , originating from the film industry.
Insert an element of suspense in the first part of the text to intrigue your readers. Wait a bit before solving the issue, in the meantime raise questions. This is what keeps people glued to their seats.
Remember to always close the loop.
15. Use original data
Another effective tactic to engage readers is to share unique and original data. This can also help you generate backlinks to your page, which will positively influence your rankings.
But what if you don't have much data to share?
You can run surveys and ask your customers about their preferences, habits, etc. and then share the results on your website. You may get lucky and get bloggers and other sites in your industry to reference your survey results or share them on social media.
Analyze your sales data to discover patterns . This analysis is especially interesting in times of crisis, when many industries are under significant pressure (negative or positive). Industry writers will appreciate having analytical data to examine.
Use user-generated content. Ask your customers to share success stories with some statistics on how your product or service helped them increase their sales. Examples: " How we got +300% engagement rate with Topic Research ."
Gather all the ideas you can and discover the data sources your company has available, then start collecting data for your content.