As in any personal relationship, the two main factors that help connect with others are trust and interest in the consumer's tastes. The same goes for advertising, the ads that manage to create engagement in consumers are those that generate security and respond to their personal interests. In Spain, trust is paramount, so creating impactful ads for buyers through personalized and contextually relevant content is of vital importance.
Travel, be on the cutting edge of style and get the latest gadget
In Spain, the purchasing categories that are expected to see the greatest growth in revenue are Fashion, Travel and Technology . At a global level, the latter is being replaced by the Beauty vertical , which is afghanistan business email database gaining followers, especially in English-speaking countries.
Delivery times and shipping costs can become great allies
The results of the Consumer Insights for the 2021 Holiday Shopping Season survey also reveal that speed of delivery has moved to the top of the list of consumer demands. 52% of consumers globally believe that speed of delivery influences their purchasing decisions, in Spain, this figure rises to 64%. 38% of global respondents favor free or discounted shipping (29% in Spain). This data highlights the importance of leveraging delivery times as a conversion tactic in messaging.