Recently, Performance Max campaigns were launched on Google Ads with the aim of being a complement to keyword campaigns, did you know?
With this ad type, marketers can leverage asset groups, location targeting, time of day targeting, and audience signals to drive qualified conversions. Additionally, Performance Max optimized campaigns are getting a new feature: the Customer Acquisition goal.
So, do you want to know more about the new generation of smart campaigns? Keep reading and learn more about the subject!
What are Performance Max Campaigns?
The Performance Max campaign is a new type of albania phone number resource goal-based campaign that allows you to access your entire Google Ads inventory in one place.
Since we're talking about Google Ads, watch a video on the subject!
Performance Max complements keyword- based search campaigns and helps advertisers find more customers who convert across all Google channels , including YouTube, Display Network , Search, Discover , Gmail, and Maps .
This campaign drives performance based on specified conversion goals. It drives more conversions and value with real-time optimization across channels using smart bidding, as discussed in the previous topic.
The Performance Max campaign combines Google's automation technologies in aspects such as:
bids;
budget optimization;
target audiences;
creative;
assignment.
Finally, it considers your advertising objective (e.g. based on CPA or ROAS ) and the creative assets, audience metrics , and optional data feeds provided