By Alberto Gonzalez
Marketing4eCommerce Editor
YoImplementing a CRM system can greatly benefit your company. Having all the information about each of your customers and leads, as well as internal data, will allow you to have a global view of your organization. It will also help you make better decisions for the future, which will guarantee the success of the company.
However, a CRM system like Exact's also has many advantages for marketing, sales, and e-commerce departments, among others. It can help you improve both customer relations and the performance and efficiency of each employee.
What is a CRM and what is it for?
What are the specific benefits of a argentina business email database CRM for marketing and sales?
The top 3 are listed below.
1. Process automation
Implementing a CRM system allows the marketing department to automate certain tasks, making it entirely possible to invest working hours in more complex processes or those that require more time.
For example, some of the most common processes that are usually automated through a CRM system include, among others, customer segmentation based on various categories, workflows, and campaign management for better budget management.