Pinterest's style and relationship with its users is unique in the social media ecosystem, which creates added value that drives sales. According to its own data, Pinterest generates 85% larger shopping carts compared to other social platforms. This is also driven by the advertising offering that the image and discovery network offers its advertisers.
Among its new features, Pinterest offers a collections slideshow, designed to stimulate the curiosity of buyers. Thus, with this feature, which is generated automatically, advertisers can combine collection ads with videos to curate immersive shopping experiences. This will help them represent their brands in a more dynamic and attractive way. Likewise, this new austria business email database feature also allows products to be tagged so that they are displayed in a personalized way according to each user.
As Pinterest explains, “The slideshow pulls products from your catalog and automatically generates an engaging ad . This new tool helps you easily produce lightweight video content that is dynamically created and tailored to each shopper.
We developed slideshows based on two key insights about Pinterest shoppers. One, they love video. And second, it allows them to actively consider and explore more than one product at a time, leading to larger shopping carts.