Instagram - "It may come as a surprise," says Jonathan Aufray of Growth Hackers, "but Instagram is actually a fantastic destination for B2B lead generation. Instagram can be very effective when done well. First, post quality content regularly. Then engage with your target audience and followers by commenting and sending direct messages." LinkedIn - "LinkedIn's audience is naturally more business-focused than other social networks," says Lewis Kemp of Lightbulb Media, "so content needs to be focused on solving the key problems that that company faces. We think video campaigns are a fantastic way to help you introduce your business to customers using your product or service.
" Facebook - "Facebook is especially effective for B2B lead generation," says Jackie Kossoff, "because business owners and decision makers are on Facebook regularly." What's more, these business leaders tend to use Facebook for business, both to connect with colleagues and to check on their own social campaigns." YouTube - "It's funny, but the best tool for us is YouTube," says Andrew Maff of Seller's Choice. "We started creating videos daily, transcribing them, adding them to our blog, and also linking the video to a blog post. It actually started driving a ton of traffic to our site.
It's now one of our top generators." And the best part about combining content and social media marketing is that it can be a relatively inexpensive strategy. As Muff explains of his effective YouTube approach, “All it cost me was one VA overseas.” Content marketing + email marketing "The most effective method we use for B2B lead generation is email marketing," says Jackie Tihanyi of Fisher Unitech. "More precisely, we create advertising campaigns that include different pieces of content. They help buyers at each stage of the sales funnel." Michael Bibla of Atomic Reach agrees that email marketing is the most effective, and offers another tip: "By using unorthodox CTAs like 'Get a Content Audit' rather than 'Book a Demo,' we were able to generate an average of 14% more clicks.