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Costs Subtract the cost of your marketing automation tools and any setuprunning costs. Divide and Conquer Divide the gains by your costs, and then multiply by 100 to turn it into a percentage. Example: Let's say marketing automation helped you make an extra $50,000 in sales this year and your costs were $10,000. Your ROI would be 400%! That means for every dollar you spent, you made four dollars back. More Than Just Numbers Marketing automation also saves time and improves efficiency.


Think about: Hours Saved How much faster are eads? Better belarus phone number lead Teamwork Are your sales and marketing folks working together more smoothly? Happier Customers Are customers getting a better experience thanks to personalized messaging? Companies that excel at calculating marketing ROI grow 12 times faster than those with very little insight into their performance. Remember, tracking ROI takes time and effort, but it's incredibly valuable! It helps you make smarter decisions about where to spend your marketing dollars and shows the true power of automation.


More Than Just Numbers Getting Started with B2B Marketing Automation Here's a roadmap to help you get started with B2B marketing automation: Step 1: Choosing Your Weapon (AKA Your Automation Platform) There are TONS of B2B marketing automation tools out there. Consider these factors: Features Does it do what you need? Email campaigns, lead scoring, website tracking – make a must-have list. Price These tools vary in price – match the features you need to your budget.