Strange guys, those Americans
“ The cars we drive are giant sensors that generate tons of data .” So it’s not surprising that there was a lot of speculation about what you could do with all that big data. It’s striking how the speakers think purely in terms of technology push. They literally said: “ We are technology driven, let the consumer decide on what will become a success .” Thinking from context and relevance didn’t seem to be an issue. Strange guys, those Americans. As far as we’re concerned, certainly not a way to make a difference as a brand. Can a good idea please be central?
dunk in the darkOne of the most buzzworthy moments in Super Bowl belgium mobile phone number list history wasn’t a commercial. It was a tweet. The power went out during the finale, and for 34 minutes Oreo seized the opportunity, tweeting an effective visual: “ You can still dunk in the dark ” – dunk as in “dunk.”
The so-called success of this hook was so blown out of proportion that it prompted Kristina Halvorson, CEO of content strategy agency Brain Traffic , to go on a mission. To wake up everyone involved in the production of this kind of engaging content , because according to her we have lost sight of the core. She criticizes the fact that we are always so busy with the next innovation and the hype of the day, that we forget to answer the most basic questions of our customers. “ Fix your shit! ”, is her lemma, and the room applauds en masse. That lemma is clearly her answer to our question of how you can make a difference as a brand.