8% of businesses spend under $100K per quarter.

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Pro tip: Experiment with different types of video to discover what works best for your purposes and what resonates with your audience.

“You won’t always know what will perform well until you see the performance metrics, so don’t be afraid to get your hands dirty and dig into as many different opportunities as possible,” advises Elise Montanari, head of organic growth at Wrike.

3. Work within your budget.
Now for the not-so-fun part: determining your budget. How much are you (or your company) willing to invest in video marketing?

The good thing is you don’t need an exorbitant budget or top-tier equipment to make powerful videos. What I heard over and over again from the experts I talked to is that overly polished, salesy romania phone number material videos don’t come across well. Wistia research supports this finding, sharing that audiences prefer authentic, low-budget videos.

Take it from Deni Ivanov, digital marketing manager at Royal Clean: “What doesn’t work for us is highly polished, overly produced videos. Our audience values authenticity, so we’ve pivoted to low-budget but relatable content filmed with smartphones or basic equipment.”

Here are a few hard numbers to give you a sense of video marketing spend:

45% spend between $20K and $100K.
47% under $20K.
Pro tip: If you want to create good quality videos in-house, consider tools like Clip Creator, Vidyard, Vimeo, and Wistia. They can help you produce and measure high-impact videos that convert.