Some B2B entrepreneurs have doubts about whether or not to use social media for their business. Does it suit my company? Is my target group waiting for it? And how do I distinguish myself from my competitors? In short, do social platforms such as Twitter and Facebook suit 'serious' companies? You can read the answer today in the Infographic Day series.
B2B goes social
The creator of the infographic below ( Spotlight Communications ) dispels the myth that social media are not for B2B organizations. Because social platforms can also serve as an effective communication and/or marketing tool for B2B purposes. The visualization shows that a large part of B2B organizations has found the social way: the majority is active on one or more platforms. For example, 85 percent of organizations post messages on Twitter and 77 percent videos on YouTube. But a large part of the respondents also use the platforms LinkedIn (82 percent) and Facebook (71 percent) as a marketing tool.
Brand awareness entrepreneurs use the above-mentioned channels bolivia mobile phone number list to increase brand awareness. But also to build trust with the target group(s). For 85 percent, the efforts yield business exposure. But also more traffic to their site and a better market position. Not only does the company build trust with the target group, relationships with employees are also improved. For example, 82 percent of employees indicate that they have more confidence in the organization if the board/management communicates via social media. Social media for B2B? So it is definitely possible!
Want to read more about the role of social media in B2B organizations? Scroll down quickly to view the infographic. For a larger version, click on the image.
Social media for B2B - do or don't [infographic]Follow the entire series Infographic Day . Are you a fan of infographics? Then also follow the Pinterest account of Frankwatching . Here we collect the best infographics, screencasts and visuals about online and social. Photo intro courtesy of Fotolia.