The new content marketing: powered by creativity

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Content marketing is a strategy focused on creating and distributing relevant content, such as articles, ebooks, infographics or social media posts , based on the interests and needs of the buyer persona we are addressing. The goal with this strategy is to help our target audience find what they are looking for and gain authority organically . In this way, a two-way relationship is also created, a compromise impossible to achieve with traditional advertising.

Paid marketing is instead defined as the set of advertisements purchased list of malaysia consumer email online and complements the content. The union between them ensures the achievement of the commercial objective.

Branded content is “the queen”
Branded content and content marketing have many things in common. For starters, they are non-intrusive strategies ; both focus on content and seek greater relevance.

The differences lie in their objectives , which are exactly complementary. Branded content has a slightly more playful purpose than content marketing, it is based much more on emotions, on wanting to connect through different actions. For this, it uses more dynamic formats, such as audiovisual, and appeals to history or narration. It creates an atmosphere, a plot and a setting in which to tell a story through which to create a connection.