Content and context – humanising the way we deliver content

[Jahangir147]

Content and context – humanising the way we deliver content.
Imagine being able to deliver different content to the different sections of your audience depending on how engaged they are with your brand. It means you are able to build a web presence that knows when it’s time to take the relationship to the next level – and even more importantly – when it’s time to hold back.

Digital is all about spectacularly good content, but it’s also about delivering that content at the right time and in the right place (context). And for us planners, Engagement Score is the one metric that may actually bring this idea to life.

Building or developing a team should be considered a core component qatar email list 476676 contact leads of your digital strategy. Your colleagues should be able to quickly understand the short and long term goals for your team plus see how your resources will grow, develop and change over the period to support that.
How do you make sure you have the right resources and the right skills for delivering against your digital strategy? Here are my top 3 areas to consider when you’re resource planning.

Build business confidence
Having gained a good degree of data confidence, your digital analyst now has the major task of getting stakeholders to trust the data, not to mention articulating the potential uses of the data. This involves the development and presentation of numerous reports in varying degrees of detail; marketing will need detailed channel reports and dashboards to see how their acquisition strategy is paying off, and the content team will be interested in how visitors engage with the site and which articles are popular, while the senior management team will be interested in top of the line reports.