Less is more: include only the important information

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Therefore, before you go ahead and start extracting data or information about the campaign in question from your business dashboard , it is essential to create a template to work on later. At this stage, it is useful to keep the following tips in mind:

Goals are everything
Every marketing campaign or action has a purpose and a set of list of haiti consumer email quantifiable objectives : website visits, lead generation, sales, and so on. The success or failure of a campaign will be measured based on these objectives defined in advance. These should be the guiding thread of the document . Analyze each data and compare it, always, with the set objective.

Remember that the goal of this document is for the person reading it to have an immediate understanding of how the campaign was conducted or the action was carried out. It is also likely that this person will have little time and therefore the document must convey everything that is necessary to know about the campaign quickly and directly . Include only the essential details and, if you want, add secondary information in an appendix.

How to Create a Successful Digital Marketing Report

A picture is worth 1,000 data
To ensure that the report is efficient, in addition to selecting the essential information, it is essential to structure it well visually so that it is understandable at first glance. Whenever possible, use bar charts or tables to show the campaign data.