A few months ago we published a post on this blog with recommendations on what type of content would be best for each type of industry , based on a study summarized in the attached infographic.
We can also give you some ideas from some of our clients:
Car rental portal: Articles of interest for travellers. For example, one of the entries that generated incredible results was “In which countries is the use of a child seat mandatory?”
Real estate buy azerbaijan whatsapp number database portal: Ebooks on how to calculate the mortgage payment.
Advantages of content marketing over CPC ads
Web portals have traditionally relied heavily on SEM and paid advertising. They invest large amounts of money in paid advertising and campaigns, such as Google Adwords, Facebook Ads, Youtube Ads… These campaigns offer companies short-term results: lots of views.
However, they have two fundamental problems:
Low lead qualification.
Your result is only maintained for the duration of the investment.