Local SEO is the branch of SEO that improves positioning in browsers for local searches , linked to the geographical location. There are general search queries (e.g. buy a washing machine) and local searches (e.g. buy a washing machine in Milan). When the location 'buy a washing machine in Milan' is added, Google must offer geolocalized results, being explicit and evident the intent to make the purchase in relation to a specific place. Clearly, even with a generic 'buy a washing machine' Google will prefer to show us (in addition to non-geolocalized results) the solutions "geographically" closest to us, thanks to Google Maps. In this way, companies that optimize their information on the web to appear in the top positions in local searches will have an increase in their business opportunities.
How Google Maps Helps Geolocate Businesses
Google advises us how to improve local positioning through Google My list of ireland consumer email Business , by creating a complete business card for Google and Maps. It is therefore essential to show in Google My Business all the information as precise and complete as possible : address and postal code, telephone number, category, summary description, etc. Verifying the location of the company increases the chances of appearing in search results.