Which pages on your site generate the most traffic?

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Anyway, there is no point in overcomplicating things. There are many PCI templates available to download (we share one below), but often a simple Excel file or table will do the trick. Here is an example of a target customer profile used by Cognism: Example of an ideal customer profile from Cognism Finalize your conclusions The process of defining your PCI doesn’t end once you’ve created it. You need to continually refine and improve your PCI to adapt your sales and marketing strategies to the changing nature of your target audience. Here are some ideas for optimizing your ideal customer profile: Collect feedback : Talk to the person who handles customer feedback and reviews at your company.

If you’re a tech startup or in SaaS sales, G2 czech republic telemarketing list is a great source of customer reviews. Analyze your website traffic : This can help you determine what interests your ideal customers. Find out where your visitors are coming from and what type of customers you attract. This information can also help you refine your choices in terms of prospecting channels . Look at where your revenue is coming from : Which customers have the highest lifetime value? Which customers generate the most profit? Look for trends in your numbers that can help you improve your PCI.

Look for patterns in closed deals: Are there any consistent patterns in recent closed deals? Are they coming from a specific lead source? How are they entering your sales pipeline? Is there anything specific you’re doing during the sales process to increase your chances of success? And that’s how to build and refine your target customer profile for B2B marketing and sales ! Pssst, for more sales tips, visit our SALES ZONE The Sales Zone: audio, video and blog resources on B2B sales Download your ideal customer profile template Save time by creating your own PCI sheet with our free ideal customer profile template.