71% of marketers believe that the traffic and customer quality generated by influencer marketing is significantly better compared to other forms of advertising. This may be true to some extent, considering that reports suggest an ROI of $5.78 for every dollar spent on influencer marketing.
Influencer marketing involves your brand partnering with a social media star or celebrity, essentially known as an influencer, to deliver an intended message through advertising or video. Such partnerships croatia phone number resource attract new customers and the influencer ’s followers to take action, such as purchasing the advertised product or service.
Since we're talking about influencers, check out a video on the subject!
Take inspiration from Dunkin', America's favorite espresso, donut, and coffee brand that based its 2021 social media strategy on TikTok dominance and found much of its success there. Dunkin' leveraged Charli D'Amelio's massive social media following to capture the attention of Gen Z customers and grow its TikTok audience to over 3 million followers.
Bet on the most relevant social networks
Don’t assume that your business needs to be present on every social media platform. It would be best if you were where your target audience is . This will be an effective social media marketing plan for your business.
Each social media platform has its own unique features and tools . But not all of them will meet your needs. Know where your target audiences are and discard the platforms that align perfectly with your brand.
Then focus your resources and time on the platforms that you think will generate the highest ROI for your business.
Speaking of ROI, how about learning more about the subject?