Take cybersecurity, for example

[sakibkhan22197]

Despite these hurdles, our sales executive secured three qualified sales meetings per week, surpassing the historical track record of one new meeting every 7-10 days.

Leveraging Customer Dissatisfaction in an Oversaturated Market
Most of the time, the differentiators are not obvious. It’s the small details, or lack thereof, that mean the most to buyers.

.

It’s easy to assume there’s not much room for improvement in the training department. Regulations that keep companies in compliance are quite unwavering. However, our sales executive found that most training companies focus on the “how” and leave out the “why” of cybersecurity laws, resulting in many dissatisfied customers.

Our sales executive decided to take a chance and leveraged this commonly cited issue in his campaigns. By highlighting the importance of upskilling cybersecurity teams with a more advanced understanding of the ethical and infrastructural implications, he was able to help our client stand out in an oversaturated market.

Customer Review Snippet:
“I would like the platform to better help me understand the importance belize cell phone number database of adhering to ethical cyber security behaviors for risk mitigation and analysis.”

The Differentiator:
Cybersecurity professionals need a platform that helps improve their skills while also incorporating the “business” aspects of an enterprise cybersecurity program, such as audit, privacy, compliance, and risk management.

The Copy:
“Without a concrete understanding of why regulations exist, your team will struggle to remember important cybersecurity compliance requirements. Change the way your team views cybersecurity training with an intuitive platform that’s proven to increase memory retention.”

The Results:
Straight away, the sales rep produced five qualified meetings within the first two weeks of campaigning.

Conclusion
You can sift through the statistics and dig into the demographics, but there is simply no substitute for a customer’s honest opinion.

As we can see from the sales rep’s results, resonating with prospects often requires us to empathetically read through reviews and understand what people are going through each day as they strive to meet objectives, expectations, and demands.