Extremely favored by companies, SMS is not only intended to serve the private sector since this medium adapts to all of your marketing objectives. Its many advantages have pushed more and more administrations and municipal institutions to adopt it for their communication needs. Fast and accessible to all, your SMS message is a guarantee of good reception of your information by your citizens since 97% of the population turns out to be equipped with a mobile phone and the SMS received is read, in 90% of cases, 10 minutes after its reception. SMS Use Cases SMS comes in all forms: alert, notification, transaction, promotion… Each form serves a specific purpose, but nothing prevents you from adapting the route used to your communication objectives. For example, SMS alerts are just as useful during serious events, such as a road accident or a storm warning, as they are during important moments, such as flea markets or neighborhood parties.
The possibilities for using SMS are as numerous as its advantages: 1. Keep every city resident informed of any upheavals SMS was one of the key communication channels during the health crisis, with the chile phone number data government using SMS alerts to warn French citizens of the situation and remind them of the barrier measures to adopt. Its use is so widespread that the Minister of the Interior plans to set up a new population alert system by 2022 that will integrate geolocated SMS for faster and less restrictive prevention in the event of danger. Thus, SMS is the channel to be preferred in the event of accidents or serious events, whether it is a road accident, a transport strike, severe weather, new barrier measures, etc.
Adopt marketing practices Even if your institution is not a company, it can adopt certain practices commonly used in the private sector to improve its communication both internally and externally! In particular, you can develop the use of SMS as a communication tool by using this channel to promote your one-off events (concerts, parties, sporting events, cultural events) via a marketing SMS, to inquire about the opinion of the town's residents on an event, or on the quality of the administrative service, thanks to a fully customizable survey or simply to govern your internal relations with your team by transmitting all important information by text message.
The case of SMS notification You can keep your citizens informed without having to wait for an event to unfold or an accident to occur by sending mass SMS messages . SMS is a particularly useful tool for limiting repetitive phone calls in cases where they could be avoided. For example, use SMS to notify a resident of the arrival of their administrative documents or use it to remind them of an appointment at the town hall and thus avoid wasting time due to missed appointments. The use of SMS in a political campaign Political SMS is also used during election periods, it is an essential tool for town halls during this period, particularly to keep the population informed about upcoming elections.