By Dalí Veliz
Marketing4eCommerce Editor
ANDThe consumption of content through digital media has seen accelerated growth over the past year. In this way, social networks have become a means for content creators to monetize their passion and make a living from it. This has generated a need for platforms to create more appropriate tools so that creators can measure the performance of their campaigns.
In this way, creators can control different aspects such as chile business email database the reach and engagement of their posts. In this order of ideas, Instagram has developed Insights, a set of tools for better understanding the different products of the platform.
Instagram expands its tools for creators to include its Reels and Lives features
The social network announced this past Sunday on its blog the creation of a new tool aimed at two of its most recent products, Reels and Lives . Both products have become very important for the different creators and businesses that make a living within the platforms. This is in relation to the rise of social eCommerce that has been especially boosted by video marketing, which we talked about a few days ago .