Consumer day: 6 tips to sell more and make the most of this date!

Talk big database, solutions, and innovations for businesses.
Post Reply
muskanislam25
Posts: 170
Joined: Tue Jan 07, 2025 5:26 am

Consumer day: 6 tips to sell more and make the most of this date!

Post by muskanislam25 »

Every year, Consumer Day is celebrated on March 15th. Has your company started preparing for this date?

If you've been following the blog for a while, you'll have noticed that one of our mottos for preparing for special dates is: always plan .

So, it's important to start thinking about what you're going to do this year to reach customers and encourage them to buy your products.

With that in mind, we have brought you some tips for you to implement in your business and take advantage of Consumer Day to sell more, retain new customers and boost your business. Test the options and evaluate the results; we bet you won't regret it.

But first, let's learn a little more about the history of this date? Come and see!

How did Consumer Day come about?
You probably already know that Consumer Day is a good austria mobile phone number opportunity to connect with your customers and increase sales . But do you know how this date came about?

The history of Consumer Rights Day begins in 1962, with the President of the United States at the time, John F. Kennedy. The initial objective, however, was not to create a date for commercial purposes.

What the governor wanted was to discuss consumer rights with the US Congress. It was only in 1983 that Consumer Rights Day was officially established as a commercial date. In the US, this day is known as World Consumer Rights Day.

In Brazil, it has become a milestone for companies to carry out campaigns dedicated to their customers.

Consumer Day is an important moment to remember the importance of valuing and respecting the customer, something that should be done all year round.

At Stone, for example, our philosophy is that the customer is our reason for being. That's why we prioritize fast service, within 5 seconds, for all our customers.

As our partner, you receive all the support you need and can count on a Stone agent coming to your counter whenever you want.

Discover everything Stone can do for your business , helping you sell more and manage your business in the best way possible!

Now that you know the history of Consumer Day and understand the importance of the date for commerce, it's time to get down to business and start planning:

6 tips to sell more on Consumer Day
We have listed some strategies for you to adopt this March 15th, offer an incredible experience to your customers and sell more.

The tips we're going to bring you here are important steps to help you sell more on March 15th and throughout the month.

Take advantage of these strategies to build loyalty among new customers who buy from your store and retain older consumers by offering them special conditions.

Check it out!

Offer discounts
Discount coupons are some of consumers' favorites. After all, for them, discounts mean savings.

To adopt this strategy, take the following points into consideration:

Consider the company's budget (how much discount can you offer without hurting the business financially?);
Identify which products deserve a discount (think about the public's favorites, the best-selling, the least-selling, those that are close to their expiration date);
Set the time during which the discount will be active (it doesn't have to be just March 15th; the discount can last the whole month or a week, for example)
The important thing is that the discounts bring some advantage to your customer and are relevant to the public. Don't make offers just for the sake of it, because that way the strategy could backfire on your company.

Today, consumers are much more aware and realize when a company is not offering real discounts and is just covering up abusive prices.

Decorate your business
If you have a physical store, to remind customers of Consumer Day, a great tip is to decorate the establishment.

This is the time to put your creativity into play and think of a decoration that has to do with your business sector and the interests of your audience.

It’s important to start with the window display, because it plays an important role in attracting people into your store. So, make sure you take care of this part.

If you want, inside the store, you can display photos of the team having fun with customers and of actions that your store has already carried out for consumers in previous years.

To go beyond decoration, you can create contests with consumers on March 15th. The winners can take home some products from your store, for example. This will encourage people to go to your store and invite friends to participate in the contest.

Disclose special conditions
As important as developing commercial strategies on Consumer Day is publicizing them so that your audience knows what your company is doing.

To do this, use social media to share discounts and special initiatives for the date.

This strategy involves both organic posts and paid ads. In the first case, here are some tips:

Make it clear what the discount is and what products are on offer;
Avoid fine print to avoid misunderstandings;
Create an attractive artwork and call to action to grab the public’s attention (check out some ideas in this post );
Make it clear what action the audience has to take after seeing the post (click on the link in the bio, leave a comment, tag someone, send a DM to your brand, etc.);
Create quick contests that will give prizes to the winners (for example, the best comment wins a product from the store).
For boosted posts, in addition to the tips above, you should consider the following strategies:

Make a budget plan to understand how much you can spend on ads;
Start slowly, testing paid advertising with the posts that had the most engagement;
According to the results, increase investments.
Personalize gifts
Personalizing gifts is a simple strategy that doesn't require a large investment, but can have a very positive effect on customers.

Include the customer's name on the gifts and have a few different types of gifts for the customer to choose the one they like best.

Before developing the gifts, one tip is to use the question box or Instagram poll to understand what items consumers would like to receive as gifts.

Another idea to complement this strategy is to establish partnerships with other stores to offer free gifts. In this case, you can offer a free sample of a product from the partner store as a gift. In the same way, the store offers a free gift from your store to its own customers.

This way, you expand your brand's reach to a wider audience, attracting more people to your store and, consequently, increasing sales.
Post Reply