It's much less about likes
On average, pages in the Variety category have almost five FTE working on the page. At Focus, this is slightly less than two FTE. For both groups, this number of employees has increased compared to last year. The organizations expect this number to continue to increase next year. This mainly concerns employees from the marketing and communications department. At Variety, employees from customer service are also occasionally deployed.
In terms of budget, Variety pages are also 'ahead'. Almost all pages (98%) have an annual budget. Often part of the marketing budget. Theme pages usually have to make do with separate budgets, which they request per project.
Depending on the budget, organizations are wondering what taiwan mobile phone number list these efforts will yield. of Variety pages have KPIs (Key Performance Indicators) linked to the page. At Focus, less than half of the pages have this. Unlike two years ago, the most important KPI is no longer achieving a certain number of fans (although this is still high on the agenda). Pages have increasingly focused on achieving a minimum IPM (interaction per 1000 fans), a certain sentiment, number of reactions to a post, engagement of fans, or visits to the website. It is less and less about scoring fans, and more and more about demonstrating what you have with these fans.