11. You‘ll meet your audience at different stages of the buyer’s journey.

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Upfront costs for content appear steep, and that's a fair point.

Estimates for blog content range from $150 a post to $3,000 for a freelance writer, but you could hire a full-time staff writer to create content for you regularly.

In the long term, when compared to paid advertisements, video marketing, and traditional marketing, content wins the battle with Frank from finance every time.

What I love most about content marketing is its ability to connect with consumers at any stage of their buyer's journey. Remember, there are three stages:

Awareness
Consideration
Decision
I‘ll share my own consumer story as an example.

Years ago, I wanted to start a fitness journey but had croatia phone number material difficulty maintaining a consistent gym routine. So, I took to Google to figure out why I couldn’t be consistent in the gym. At this point, I was aware of my buyer's journey.

I know there‘s an issue (I can’t stick to my gym routine), and I want a solution. During this stage, I stumbled upon a blog by a local pole and aerial fitness studio that had a post called “5 reasons you're not sticking to your fitness routine.”

I read the studio‘s post and learned that I likely didn’t stick to my routine because I found it boring and didn't derive any joy from committing. So, I should look into alternative, more interesting exercises.

Now, I‘m in the consideration stage. I know why I can’t stick to the gym; it's boring, and I must consider alternative exercises. So, I started researching alternative forms of fitness and what those types of exercises entail.

At some point, I stumbled upon the studio's Instagram and found videos detailing their different alternative exercise classes, from