'Linkedin Marketing is 60 minutes' is largely based on the division of owned , paid and earned media . A clear structure that can also be found in the guide. Also a nice framework for me to share some topics from the guide with you.
Owned media
Of course, 'Linkedin marketing in 60 minutes' mentions the importance of the strategic approach. Every marketer should know by now that LinkedIn marketing is also part of the bigger picture. It is good to mention that here. LinkedIn marketing does not stand alone either.
Owned media is about the value of the company profile , the power uae mobile phone number list of status updates and building a community . In this context, two relevant business cases are also mentioned: those of ABN AMRO and Deloitte . It is recommended to study and discuss these two company profiles in your team. A good example (often) does a good job of following.
abnamro
Paid media In this part of the book, the entire range of advertising possibilities is discussed, to put it bluntly. Advertising in LinkedIn is only discussed once you have tested your company profile for a while. The guide provides you with valuable tips on the subjects of segmentation, getting started yourself and purchasing at LinkedIn. The author's ready knowledge shows itself here.