Top Marketing Manager Goals in 2025

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Let’s examine the top goals of marketing management for the upcoming year and share some advice from leaders at ClickUp, RocketReach, Uber, and more on how to achieve them.


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1. Increase revenue and sales.
Graphic depicting the #1 marketing manager goal for 2025 according to hubspot research

According to our survey, “increasing revenue and sales” is the top priority for most marketing leaders going into 2025, with just over 20% reporting it.

This shouldn’t come as a surprise. Our core job as ecuador phone number material marketers is to impact a business’ bottom line by attracting the right audiences and driving leads down the pipeline for sales.

Gaurav Agarwal, ClickUp's chief operating officer, once echoed this sentiment to me: “As a fast-growing company with industry-leading NDR, adding new revenue sustainably is always a top priority. We have to be hyper-focused on building out different growth and sales capabilities to achieve that goal."

Graphic showing quote from Gaurav Agarwal, COO at ClickUp

Tips to achieve this marketing manager goal:
To increase revenue, marketing leaders must identify areas of their customer journey that can be further optimized. Additionally, marketing leaders will want to focus on lead generation.