By Dalí Veliz
Marketing4eCommerce Editor
TODespite the huge variety of channels, media and formats used in digital marketing for brands to get their message across to their potential audience, banners have been (and continue to be) the most visible face of this sector: compositions of text and images that become the main weapon of many advertisers to attract traffic, leads... and generate sales. For this reason, it is extremely important to create a good banner that manages to capture the attention of users and a high proportion of clicks.
This ratio, or CTR, is simply the ratio between the france business email database number of views of a banner and the number of users who clicked on it. Here's how to optimize your banners' click-through rate.
What to keep in mind when creating the banner
These are the most relevant factors when creating an efficient advertising banner.
Business sector
An impressive banner alone is not enough, as you need to be aware of the target audience and the information you are trying to provide. In other words, you need to take into account what the viewer expects to see from the sector you are representing, in order to provide a complete experience.