Don't try to jump above your head

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Valeria Efanova
content marketer
"Of course, building a personal brand on social networks differs from creating a classic SMM strategy, although it has points of intersection in terms of the approach to studying the target audience and creating a content plan. <p>You have to measure the results in completely different ways: after all, there is no automation for measuring the effectiveness of a personal profile yet. For personal branding, social networks are an important part of a large complex of possible actions. Everything depends on the goals set"</p>

Anna Sharlai says that in her practice there have not yet been cases where switzerland whatsapp number list people came specifically to create a virtual public image, but I think that this will appear in the near future.

Most often it looks like this: a person came for a style for work or personal life, but during the conversation it turned out that the first contact will be virtual. For example, a job search through social networks and an interview on Skype. Or the goal is to meet a man through dating through applications, websites and messengers. In such cases, in addition to practicing the image for real life, we make recommendations for online communication.

However, Anna notes, appearance is not the most important thing in this case.

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Anna
Sharlai
image designer, psychologist
"You need to think about what and how you say it. Sounds weird coming from a stylist? But it is. Now everyone understands that it is not difficult to take a beautiful photo, even without using Photoshop, the right clothes, angle and light can work wonders. But the style of speech and the right words give it away. If our task is short-term, then I always recommend dressing in accordance with the real level of the person, not trying to jump above your head and become an intellectual aristocrat after a village vocational school"