W.: How is Rajapack Italia addressing digital transformation?

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LZ: As a woman, it is easier for me to understand women's needs, but behind it all is the sensitivity of Danièle Kapel who, from 2006 to today, through her Foundation, has allocated over 9 million to 269 associations involved in solidarity projects in favor of women and the environment. "Agir pour les femmes dans le monde" is the motto of the Raja Danièle Marcovici Foundation. In general, we value women in the company with small but significant attentions, I like to mention "il fiocco in azienda", an initiative of Manager Italia, the association I am part of. I decided to join this project because it allows each employee to enjoy various benefits, but above all it gives concrete help: up to 80% of the salary instead of 30%, during maternity leave. It also provides that when female workers are away from the company on maternity leave, they maintain contact with the working reality, are updated with a newsletter and are invited to participate in important meetings. Women are very good at teamwork, in Rajapack we are in the majority and we support each other.


LZ: E-commerce is not just online sales, for us it is also a more efficient way list of aruba consumer email of organizing the company. We digitize all business processes, to streamline them and make them more efficient. In recent years we have decreased spending on printing paper catalogs and increased web investments in SEO and SEM, with the consequent reduction in the cost of acquiring new customers by 10%. The awareness that in the future we will print fewer and fewer catalogs is not a negative fact for us, on the contrary, beyond the economic aspect this reduction is also very important on an ecological level. However, the other sales channels will not disappear and will not be cannibalized. The call center is complementary to e-commerce. One of our most appreciated pluses is precisely the fact that the order does not end with its online confirmation.