Frustrations. In this section, describe what

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Pay attention to the job title, as it shows the business and financial impact. Motivation. This section shows what drives your persona. For example, is your ideal customer more likely to buy a product that will improve their professional or personal life? Goals . This is important to understand what is important to your users and how to enhance their experience.



Frustrations. In this section, describe what irritates your switzerland telegram phone number list and their pain points. Favorite Brands . This section shows the brands that users like and choose to use. You can study the marketing strategies of these brands to get inspiration. Depending on your goals and needs, you can add the following data: Preferred social media channel Daily life Technical skills Hobbies and interests Education Job Responsibilities/Duties Shopping and product research habits Tip #3.



Create user personas using real data It’s important to understand that you shouldn’t rely on your own expectations and beliefs. You have to research your target audience in order to create useful personas. Where can I find this information? There are several reliable sources: Google Analytics Social Media Direct interaction Email Marketing Content Marketing Digital Marketing Surveys and Quizzes Tip #4.