One of the biggest challenges for social media page managers is confusing valuable data with information about popularity, but which says little about the effectiveness of strategies . Also called vanity metrics , they can measure the number of likes, comments and shares.
While this has some value, it won’t necessarily yield any profit. For example, your posts may not be relevant to your customers’ needs and are simply entertaining a different audience. In this case, even if your page manages to reach a large audience, it’s unlikely that audience will do business with your company or help you do so.
Therefore, it is necessary to have a strategy guatemala phone number resource based on business objectives . In this case, each action will be planned to generate a conversion . In addition, every detail must be monitored to optimize actions .
Not understanding what's new in marketing
Content production must always reconcile consumer desires and marketing trends . This way, the company can get ahead of the competition and achieve better results. If it takes too long to implement changes, it will be harder to be considered a reference in the field.
Some of the main trends are:
video marketing ;
voice search ;
artificial intelligence ;
influencer marketing ;
service automation .
How to improve audience on social media?
Even after you've created your business page, you can use a few techniques to help you build an online audience . Here are some of the main ones.
Do SEO for LinkedIn
LinkedIn is a very search engine friendly page . So, research the best keywords and optimize your posts. This way, the chances of your content appearing in the top positions on Google are considerable.
Also remember to add key terms to your business description. This will also help you to be easily found on social media search engines.
Want to learn more tips on how to boost your LinkedIn? Check out the video!
Invest in paid media
Companies that have a Company Page can create sponsored campaigns to promote the content they create. The great advantages of LinkedIn here are the targeting and targeting possibilities , which are superior even to Facebook.