12. Avoid AI-generated blogs and content.

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Instead, use descriptive keywords that give readers a sense of what they will find when they click the hyperlink, like “Download your SEO guide.”

Never force-feed links to your top web pages, featured products, or discounted items. Include links that enhance the points made in your posts and naturally tie in with the subject matter.

AI has come a long way, and that means more and more blogs are generating entire blogs written by artificial intelligence.

However, AI still can’t pass as human-written content — both humans and search engines are pretty good at spotting it. This means that AI-generated content is getting flagged by search engines and hurting your SEO.

Instead of having AI generate entire blogs for you, use austria phone number material AI as a tool to speed up your creation process and check for SEO. For example, you can have AI create an outline for you based on search engine results so you have a starting point for your writing.

AI tools like ChatGPT and Claude.ai can be useful; for instance, I just pasted the body of this blog post into Claude 3.5 Sonnet and asked it to identify missed SEO opportunities. Use our list of AI SEO tools to find more tools (and more use cases!).

Among its recommendations was to check for content freshness, making sure that I’m giving you the most recent statistics and tools:

Claude.ai results: “Content freshness. 1. Update statistics to 2024 where possible. 2. Add recent Google algorithm update implications. 3. Include current SEO tools and technologies. 4. Reference latest industry trends.”

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Keep in mind that tools like ChatGPT or Claude are working in a vacuum — that is, they don’t have the context needed to assess the risk of content cannibalization, as one example. As with anything AI, human oversight is still important.

HubSpot’s AI-powered content agent, Breeze, assists writers at the beginning of the writing process. It also helps with tasks like creating SEO-optimized landing pages that are designed to increase your conversion rate.