Use emails to establish your authority

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Email marketing can help you establish authority in your field. You want to show customers that you know your business inside and out. Through creative emails you can showcase your knowledge belgium phone number list without bragging. The best way to do that is to send emails that provide value to your customers.

Plus, emails that provide value get shared. It’s like virtual word of mouth. When you send Bobby an email that’s helpful, he may forward it on to his buddy. You’re establishing your business as a leader in the industry and gaining customers. There’s an array of emails that can establish your vast array of knowledge. Here’s a look at three options:

Product use tips
Help your customers get more out of your product by giving them helpful advice. Offer maintenance tips or highlight features of a product. For instance, if you sell silver jewelry, you can send emails that show customers how to keep their accessories from tarnishing. A camera retailer sends this simple email to its customers. The email takes customers to a blog post that highlights winter maintenance tips.





Industry news
Give your customers information they care about by highlighting news in the industry. If you sell tax software, send an email about new deductions.If you sell women’s clothing, send an email like the one below that gives ladies a fashion tip.





Newsletter
A newsletter is an effective way to share news, tips, how-tos, events and even a promotion or two. The mix of information makes newsletters valuable and informative.