You can track your results via these different parameters: for instance,

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search your GA account by the “Campaign” data field, you’ll see the various subject lines of your emails and their relative performance. If you search by “Ad Content”, you’ll see results for each email address or first name of your recipients. Finally, if you were to search by “Keyword”, you would see a breakdown in performance for each of your links.

One important thing to note regarding georgia whatsapp number database this integration: your website must be configured to read variables in the link URLs, or else the GA links won’t work! So what does that mean, exactly? Well, when GA tracking is applied to a link in your email campaign, a long query string is added to the URL you provide. For example:

_source=verticalresponse&utm_medium=email&utm_term=example&utm georgia whatsapp number database_content=%7BEXAMPLE%7D&utm_campaign=example%20subject

Everything in this URL, starting with the first question mark, is part of the GA tracking query. Obviously that entire URL doesn’t actually exist as a real page; rather, the query string is like a variable that’s added onto the link URL. If the GA link doesn’t get redirected to the actual webpage, then your web server is trying to read the query as though it’s part of an actual URL – it should be reading it as a bit of variable information. You can test your links here to see if your website is set up to work with GA links properly.

Google Analytics is a powerful tool that offers a ton of features and detailed reporting – and we’ve only scratched the surface! Because it’s a Google product, there’s plenty of online help and documentation available for almost every aspect of the service. Give it a try and get even deeper insights into the performance of your email marketing efforts.

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