They even incorporated new values, such as “Warmth to Power a Smile,” and made their “Life’s Good” slogan more prominent in marketing. These changes were part of an effort to attract Millennial and Gen Z audiences and redefine the brand as innovative, modern, and people-centric.
3. Reddit
Reddit mascot Snoo received a makeover in the 2023 rebrand.
Image Source
The biggest change in Reddit’s 2023 rebrand was bringing their iconic mascot Snoo to life with a new dynamic 3D look. Snoo is less robotic and more a playful creature who can perform eight motions, such as spinning.
The brand repositioned Reddit as “the heart of the internet” to highlight its role in society as a space for communication and discourse. This repositioning is also evident in the frame around Snoo and the “d” in the Reddit logo, which are now speech bubbles to emphasize the same point.
Image Source
Reddit’s new brand identity also involves four pillars: “inherently eclectic”, “positively different”, “delightfully absurd”, and “genuinely candid”, which help tie all these changes and refreshes together.
The rebrand was done to modernize Reddit’s look with changes singapore whatsapp number database such as 3D design elements, a simplified color palette, and new typefaces, while re-emphasizing what people already know and love Reddit for — being a hub for community and conversation.
4. Jell-O
New Jell-O packaging showcases fun, playful imagery and the new blocky logo.
Image Source
Reddit previous logo (left) vs. updated logo (right).
-
hoxesi8100@
- Posts: 527
- Joined: Thu Jan 02, 2025 7:08 am