Women Entrepreneurs: 3 Secrets to Success

gafimiv406 · Post by **gafimiv406** » Sun Jan 19, 2025 10:21 am

What do you get when you combine a credit union with a zombie apocalypse? vietnam whatsapp number database Give up? How about a crazy successful social media promotion. Ok, let’s back up a bit.

The digital advertising agency James and Matthew and Company was hired by E&A Credit Union to create a digital promotion to increase home loans. James Pond and his business partner used their self-defined zany approach to advertising to come up with this Facebook promotion:

“We all know that the Zombie Apocalypse is coming soon. What you need is a 1.99% APR home equity line of credit to upgrade your defenses.”

The quirky two-sentence promotion was accompanied by a picture of a zombie-proof home. It got 460+ likes and was shared 150+ times. That same month, the credit union had a record number of mortgage inquires.

Everyday, more business owners are turning to Facebook to boost their bottom line and every one of them wants to know one thing: What’s the secret to a successful social media promotion? James Pond, the man behind the zombie promotion, offered these tips to small businesses:

Think of your audience, not yourself

When creating a social media promotion, you can’t act like TV pitchman Billy Mays, touting your product like crazy. If you have a boring product you’ve got to find a way to jazz it up a bit. “Ask yourself, ‘Why should anyone care?’ and create a promotion around that answer,” Pond says. “Don’t be afraid to think outside the box.”

Be funny, make it engaging

Humor wins every time, Pond says. “Laughter is contagious. Make one person laugh and they’ll want to pass it on.” It’s the best way to get shares.

People also love to give their opinion, Pond says. “Ask a question on Facebook, sit back and let the interaction begin,” he says. Or you can run an interactive contest, like Maybelline Switzerland recently did. The company asked people to take a picture of their lipstick-clad lips and post it on their page for a chance to be the product’s model on Facebook.