Promoted Page Likes, a service that launched on May

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13th, allows businesses to place ads with links encouraging people to hit ‘like.’ The ads show up on the right sidebar, or directly in customers’ news feeds, often pointing out which of their friends ‘liked’ a specific business, providing a social aspect to the ad and making it very easy for readers to hit the ‘like’ themselves. The image, banner or logo you set for your australia whatsapp number database business’ Facebook page shows up on the stream, and you can determine whether or not the ad should be shown in a specific geographic location. In addition, it’s easy to set a daily budget and track the impact your ad has.

By closely monitoring analytics for a variety of clients, Lightspan Digital has found that the cost-per-like using these ads is lower (as low as 10 cents) than “sponsored stories,” which will increase views for a specific post for a $6.99 fee.

It may be tempting to try to carve out a large ad budget, but if you’re not regularly changing your ads—or if you have a limited reach—your potential fans may grow tired of seeing the same ads time and time again. And at present Facebook does not allow advertisers to select how often each ad is shown to each Facebook member. However, the Facebook ad center makes it clear what kind of reach to expect, depending on how you select your targets, so setting a budget smartly (as opposed to sinking a lot of money into a small audience) is doable.

“Most small businesses don’t spend that much money because they don’t need to,” Ionescu says. “Even a small budget of $100 or $150 a month over the course of the year can make a huge difference.”

After a year, when your business has higher engagement (more fans, likes and comments) and shows up regularly in your audience’s feed organically, you can reassess your advertising budget. But if you’re starting out or trying to reach that critical mass, it’s important to give yourself a chance to rise above the noise.

This post was contributed by guest author Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.

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