Micro influencer marketing: La Croix post featuring a micro-influencer.

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The brand comments and asks to repost the posts or offer product vouchers in exchange.

Micro-influencer post tagging @lacroixwater and using #LiveLaCroix.

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While LaCroix works with personalities as big as Katie Ledecky, it also targets profiles with lower follower counts to maintain a feeling of authentic “realness” that appeals to millennial and Gen Z Instagram users.

LaCroix also deeply understands its brand and finds micro-influencers who fit its vibrant, energetic, optimistic tone, like @kaylakane.


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By tapping into smaller, more targeted networks albania whatsapp number database of micro-influencers, LaCroix cultivates an authentic, fun social media presence and ensures its product is in front of the eyes of similar users.

If you have a physical product that looks great on camera (like an eye-popping can of LaCroix), try engaging with micro-influencers by sending free products for Instagram promotions.

3. ASOS
Fashion and cosmetics retailer ASOS collaborates with micro-influencers on Instagram to showcase new products. ASOS’s social media presence is trendy, moody, and aspirational, and the brand effortlessly incorporates micro-influencers with similar vibes, as seen in this example with @hannahkennie.