You can also add segments to your reports.

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For example, by setting the segments "Mobile Traffic" and "Tablet Traffic" as shown below, you can analyze the repeat rate for each device.


I want to measure conversions (key events) for each referral path.
If you want to measure conversions by referral path, use the free-form exploration report. By creating two tabs, "Last time" and "First time," you can understand the media that was visited just before india mobile phone numbers database the referral and the media that helped them become aware of your website. The steps to create an exploration report that measures conversions by referral path are as follows.

1. Click Explore and select Free Form.


2. From the "Variables" on the left side of the screen, set segments, dimensions, and indicators.


3. By setting the row to "Session Default Channel Group", the column to "Event Name", and the value to "Key Event", you can check conversion data for each referral path.