Instagram’s user base is growing at a steady pace. As reported by kuwait whatsapp numbers TechCrunch , in April 2017, Instagram reached over 700 million daily active users.
If you've read about Instagram's monthly updates, you should know that the platform is regularly revamped to provide a better user experience (and make advertising there even more efficient).
Instagram Stories are a testament to this, as they allow brands to stay in touch with their target audience 24/7 without being too invasive.
They also allow you to add a link that takes you directly to an e-commerce site or a physical store.
The fact that Instagram is evolving at such a fast pace means three things:
Instagram adds new features that allow marketers to better engage with their audiences.
The platform is becoming increasingly popular with its users.
Instagram attracts new users all the time.
All of this makes Instagram the platform to test innovative marketing ideas.
Instagram targeting is best in class
As you may already know, Instagram ads can be set up in Facebook Ads Manager, just like all of your other ads running on the Facebook platform.
Instagram, based on Facebook's approach, allows you to target three types of audience:
Saved: Interest-based targeting
Personalized: retargeting audiences and customers
Lookalikes: People similar to your other audiences
Each of these audience types gives you plenty of additional options to create the perfect target audience for your Instagram campaigns.
Advertising on Instagram is low cost
You don't need a big budget to get started as you can get results on Instagram by bidding for $10.
AdEspresso ’s research on Instagram ad costs showed that the average cost per click on Instagram has been decreasing over time, currently sitting at around $0.80.
Plus, it only takes about an hour to set up your Instagram for Business account and launch your first ad campaign.
That's much easier than creating a Google AdWords or other pay-per-click advertising campaigns.
Facebook Ads Manager's layout also makes it easy to track and analyze your campaigns , making minor edits when necessary.