What types of products are receiving the most investment?

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In addition, there is a considerable growth in investment in newspapers, resulting in a 13% increase compared to October last year.


In October, four product categories saw their highest investment in the same month since 2017.

They are:
The Technology, Entertainment and Media and Wellness sectors saw the largest declines in advertising spending.

How are the major media companies doing in October?
As investment in Digital Search and Linear TV declined, profits at the largest media companies also declined.

This drop in searches caused Google — for the first time in history — to reduce its advertising revenue in October.

The other four media companies that lead the market (Comcast, Disney, Paramount and Fox) also experienced significant declines in advertising revenue this month.

What to expect at the end of this year?
The data provided by the SMI report provides valuable oman phone number list insights into the current advertising landscape around the world.

The events of recent years still strongly reflect the global economy and, consequently, how much companies are willing to invest in advertising today.

Amazon peaked at 8.1% in Q4 2021 in retail consumer spending, while Walmart fell to 8.2%.


These changes are very significant, as it was during the 2020 pandemic that Walmart fell and Amazon thrived as consumers began to make more purchases online, driving the company's growth over the past two years.